Hello
I’m Ryan.
When it comes to digital marketing and innovation, I excel at hiring and managing internal and external globally dispersed teams and projects within fast-paced environments. My sales and marketing leadership experience includes 10+ years of B2B and 7+ years of B2C.
I’m adept at competitive analysis, identifying trends, and strategy development for new products/services, brand growth, demand generation, and revenue growth for medium sized brands in the $10-50M range and I’m ready to take on my next opportunity.
I have served as a Marketing Agency CEO & a Corporate Marketing Director reporting to C-Level Executives. I am hands-on, driven by objectives, and thrive in collaborative environments, matrixed organizations, and SMEs.
I specialize in orchestrating powerful marketing strategies while cultivating robust alliances with sales, product, HR, and other diverse teams. I believe in taking care of my teams while developing clients-first solutions.
– Honored Collaboration –


















– Honored Collaboration –


















Digital Marketing Innovation:
How I Do It
Data Analysis & Reporting
Email Marketing
Events Marketing
Branding, Leadership, & Demand Gen
Marketing Automation
Online Marketing
Partnership Marketing
Public Relations
Social Media Management
Tools & Skills
What People Are Saying
Data Analysis & Reporting
Data Visualization:
Realtime Dashboards, Quarterly Reporting Decks, Visual Insights Representation
Metrics & Optimization:
PR Tracking, Social Media Tracking, Email Tracking, Paid and Organic Campaign Metrics Tracking, Event Leads Tracking, Partner Tracking, and Website Traffic KPI Tracking, Conversion Analysis, Leads Generated, Actionable Digital Marketing Recommendations
Platform Expertise:
Google Analytics 4, Tableau, Meta Analytics, LinkedIn Analytics, HubSpot Reporting, Meltwater Reporting, Hootsuite Reporting, Salesforce Reporting, etc.
Email Marketing
Email Marketing Strategy:
Email Template Building, Automation Workflow Design, Customer Journey Mapping, Personalization Tactics, List Segmentation, List Cleansing, Unsubscribe Management, Open-Rate Optimization (Messaging, landing pages, etc.)
Workflow & Automation:
Autoresponder Setup, Drip Campaign Creation, Behavior-triggered Emails, Nurture Sequence Design
Events Marketing
Events Marketing Strategy:
Email Template Building, Automation Workflow Design, Event Landing Page Design, Attendee Journey Mapping, Personalization Tactics, List Segmentation, List Cleansing, Unsubscribe Management, Open-Rate Optimization (Messaging, landing pages, etc.), Google Campaign Development, Organic & Paid Social Media Campaign Development, Sponsorship Package Design, Sponsor & Influencer Marketing, Promotional Video Development, Promotional Podcast Development, Event Pricing & Packaging, Press Release Development, and other Digital Marketing Tactics
Workflow & Automation:
Autoresponder Setup, Drip Campaign Creation, Behavior-triggered Emails, Nurture Sequence Design
Branding, Leadership, & Demand Generation
Business Leadership:
Clear C-Suite Communication, Data-Driven Focus & Reporting, Marketing Budget Management, Martech Systems Evaluation & Plans for Digital Marketing Transformation, Robust Cross-Team Collaboration, Passionate Customer Advocacy, Paid Marketing Negotiation
Marketing Plans & Revenue Strategy:
Brand Analysis, Market Research & Segmentation, Competitive Analysis, Unique Selling Propositions for Targeting & Positioning, Organic & Paid Go-To-Market Development, Monitoring and Evaluation, Profit & Loss Optimization
Team Development:
Mentorship & Coaching, Talent Acquisition, Empowerment (Not Micro-Management), Clear Expectations and KPIs, Quarterly Reviews, Regular Reporting, Systems and Marketing Play Development
Vendor Management:
Vendor Selection, Contract Negotiation, Onboarding, Performance Monitoring
Marketing Automation
Customer Journey Mapping:
Lead Scoring, Mapping Properties, MQL triggers, Customer Lifecycle Automation (Stages)
Drip Campaigns:
Lead Magnet Development (Case Studies, Whitepapers, Industry Reports, Survey Results, etc.), Automated Drip Sequences, Lead Nurturing Email Workflows
Platform Management:
HubSpot, Keap (InfusionSoft), Salesforce, ZoHo
Online Marketing
Campaign Analysis & Reporting:
KPI Tracking, Custom Dashboards (Realtime or specific intervals), Monthly/Quarterly Performance Reporting, Data Optimization, SEO, and Full Digital Marketing Audits
Paid Campaign Management:
Content Strategy, Content Creation, Hashtag Utilization, Live or Recorded Virtual Events, Platform Audits, Platform-Specific Optimization
Platform Proficiency:
LinkedIn, Meta (FB & IG), Twitter (X), HubSpot, Meltwater
Partnership Marketing
Affiliate Marketing:
Affiliate Program Development, Performance-Based Package Design, Customized Reporting, Ongoing Affiliate Support
Assets & Incentives:
Digital Marketing Recommendations, Promotional Asset Library Development, Custom Landing Pages, Custom Keywords & Links, Custom QR Codes
Data & Reporting:
Custom Dashboards, Payout History & Portals
Influencer Strategies:
Customized Negotiation, Platform-Based Performance (YouTube, IG, Podcasts, other)
Public Relations
KPIs:
Brand Reach/Impressions, Weekly Touchpoints, # Pickups, Platform Mix, Brand Sentiment, Brand Mentions, etc.
Strategy:
Clear Goals/Objectives, Clear Benchmarks, Target Audience Identification, Key Messages and Asset Development across all Digital Marketing, Media & Publication Targets, Timeline Establishment
Digital Marketing
Tools & Skills
ActiveCampaign, Adobe Creative Suite, ahrefs, Asana, Basecamp, Biteable, ChatGPT, CSS, Drupal, Facebook Ads, Google Ads, Google Analytics 4, Graphic Design, Hootsuite, HTML, HubSpot, JasperAI, Joomla, Keap (Infusionsoft), LinkedIn Ads, LucidChart, MailChimp, Megaphone, Meltwater, Meta Advertising, Microsoft Office, Microsoft SharePoint, Microsoft Teams, MozSEO, Redmine, Salesforce, Slack, Streamyard, SurveyMonkey, Tableau, Trello, TubeBuddy, Typeform, Video Editing & Production, VidIQ, Vimeo, WordPress, Wrike, YouTube Analytics, Zoom






Social Media Management
Campaign Analysis & Reporting:
KPI Tracking, Social Listening, Custom Dashboards (Realtime or specific intervals), Monthly/Quarterly Performance Reporting, Data Optimization, SEO
Organic Campaign Management:
Posting Strategy Development, Evergreen Library Planning, Content Strategy & Creation, Community Engagement, Hashtag Utilization, Influencer Outreach, Brand/Messaging Strategy across all Digital Marketing, Automation Integration
Platform Proficiency:
LinkedIn, Meta (FB & IG), Twitter (X), TikTok, HubSpot, Meltwater