Corporate Marketing Strategy

May 24, 2024

Project Description

Overview

My tenure at WealthAbility® involved extensive research into consumer data, industry trends, product and service landscapes, as well as a thorough analysis of strengths, weaknesses, opportunities, and threats. This comprehensive exploration extended to understanding the competitive environment and defining precise customer personas that WealthAbility® aimed to target. Our guiding principle was a client-centric approach, ensuring that our clients derived maximum value from their engagement with WealthAbility®.

Developing this corporate marketing strategy was not only a collaborative effort across multiple teams and leadership but also an exhilarating experience. Playing a pivotal role in leading these teams through the execution of the plan was particularly rewarding. Witnessing the tangible impact, such as a remarkable revenue increase of over 50% in the first 12 months, followed by another impressive 44% increase the subsequent year, underscored the success of our collective efforts. This journey was not just about developing strategies but actively contributing to their realization, highlighting the excitement and fulfillment of achieving substantial business growth.

Project Details

Company: WealthAbility®
Position: Marketing Director
Skills Needed:
  • Analytics
  • Brand Development
  • Collaboration
  • Content Writing
  • Critical Thinking
  • Customer Research
  • Data Interpretation
  • Demand Generation
  • Design
  • Digital Design
  • Email Marketing
  • Leadership & Mentoring
  • Market Research
  • Marketing Plan Development
  • P&L
  • Problem Solving
  • Project Management
  • Team Development
  • Vendor Management
Results Summary:
  • 50% Revenue Increase in First 12 Months
  • 44% Revenue Increase the next year
  • 1500+ Monthly Leads
  • Revamped and Enhanced Brand
  • Multiple Sellout Events
  • Record Breaking Event Sponsorships
  • Regional and National Inc. 5000 Awards
  • 2 Best-Selling Book Launches
  • 100k Instagram Followers in 6 months
  • 500k Podcast Downloads in 12 months
  • 2x YouTube Following
  • New Strategic Partnerships
Ryan Berry

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