Corporate Rebrand and Web Redesign

May 24, 2024

Project Description


In the latter part of 2023, I had the exciting opportunity to lead a talented team of designers and web developers in a comprehensive rebranding effort for WealthAbility®. This project entailed a strategic shift in our color palette, transitioning from a purple-dominant scheme to a blue-dominant one. This decision was rooted in the intention to convey trust and professionalism, aligning our visual identity with the values and ethos of WealthAbility®.

Collaborating closely with the design and development teams, we embarked on the journey of crafting and implementing new brand guidelines. This encompassed not only the color palette but also the overall visual language, ensuring consistency across all touchpoints. The team’s creativity and dedication were instrumental in rolling out a cohesive and refreshed brand identity that resonated with our audience.

Simultaneously, we undertook the redesign of our websites and various marketing assets to seamlessly integrate the new brand elements. This meticulous process involved attention to detail and a keen understanding of how each design choice contributes to the overall perception of WealthAbility®.

In essence, this rebranding project was not just about changing colors; it was a strategic initiative to enhance our brand’s visual representation, fostering a deeper connection with our audience and reinforcing WealthAbility®‘s commitment to trust, professionalism, and excellence. The collaborative effort of the team played a pivotal role in bringing this vision to life, and I’m immensely proud of the collective success we achieved.

Project Details

Company: WealthAbility®
Position: Marketing Director
Skills Needed:
  • 3rd Party Integration
  • Analytics
  • Brand Development
  • Collaboration
  • Content Writing
  • Critical Thinking
  • CSS
  • Customer Research
  • Data Interpretation
  • Digital Design
  • HTML
  • Link Building
  • Market Research
  • Marketing Strategy
  • Problem Solving
  • Project Management
  • SEO
  • Vendor Management
  • Video Production
  • Website Security
Results Summary:
  • Updated Logo, Color Palette, & Brand Guide
  • Enhanced Website User Experience
  • Streamlined Messaging
  • Enhanced Pixel Tracking for lead remarketing
  • Enhanced Lead Funnels & Automation
  • Rebranded Corporate Newsletters
Ryan Berry